Holder of a degree in psychology from ISSHT Tunis and a professional master's in writing and directing from ESAC Gammarth, he moves between the worlds of advertising, journalism, and audiovisual creation. A professional copywriter, he has worked on campaigns for major national and international brands within both local and international communication agencies. Founder and former editor-in-chief of Sicca Mag, the first local magazine in Tunisian dialect, he has also been involved in various projects in satirical digital journalism. Since 2014, he has been in charge of communication for the Siccajazz festival and serves as the Secretary General of Wallah We Can, an association committed to social innovation and education in Tunisia.